TimesPro and the Indian Institute of Management Lucknow, The program will equip its students to build analytical capabilities and implement processes to improve customer relationship management.
TimesPro and the Indian Institute of Management Lucknow have launched the Executive Certificate Program in Customer Relationship Management (CRM). It will teach students skills to build strong customer relationships and achieve higher customer loyalty by leveraging customer service design and effective customer engagement, leading to superior customer satisfaction. It provides participants with advanced analytics techniques that drive the customer relationship management programs of successful global organizations.
According to reports, the global CRM market is expected to exceed about USD 170 billion by 2030, growing at a CAGR of 13.3 percent from 2022 to 2030, leading to significant demand for highly skilled professionals with knowledge of this domain. The six-month Executive Certificate Program in Customer Relationship Management will provide students with a comprehensive understanding and benefits of CRM systems and equip them with the skills to design and implement strategies that enhance the customer experience to ensure business success. The course’s strong business focus will help participants integrate best business practices across multiple domains.
The Executive Certificate Program in Customer Relationship Management will be delivered through TimesPro’s state-of-the-art Interactive Learning (IL) platform and delivered through a Direct-to-Device (D2D) mode that includes a one-day campus immersive session. It follows a proven pedagogy of various tools and techniques including lectures, case studies, participatory learning, etc.
The program helps students greatly improve their skills by learning modules such as Predictive Modelling, Customer Engagement, Customer Retention, Designing Services, and Acquiring Customers, among others.
Speaking of the announcement, Sunil Sood, Chief Business Officer, Executive Educationsaid, “There is significant demand for CRM in the Asia-Pacific region due to the burgeoning economic growth and widespread adoption of technology. The steady increase in competition and the constant upgrade of technology will force professionals to upskill themselves through programs in CRM, building their repertoire and helping them excel in their domain.”
Anirban Chakraborty, Associate Professor, IIM Lucknow, said, “The Executive Certificate Program in Customer Relationship Management will help build competence and overcome the shortage of skilled labor to usher in India’s growth. As technology becomes an integral part of all activities, it is imperative that students with CRM programs scale to new heights, innovate new ideas and build relationships with customers to drive business growth.”
Founded in 2013, TimesPro is a leading Higher EdTech platform dedicated to driving aspiring learners’ career growth by equipping them with skills to rise in a competitive world. Created to meet rapidly changing industry requirements, TimesPro’s H.EdTech programs have been combined with technology to make them accessible and affordable.
TimesPro offers a variety of created and curated learning programs across a range of categories, industries, and age groups. They include employment-oriented early career programs in the BFSI, e-commerce and technology sectors; executive education for working professionals in collaboration with leading educational institutions such as IIMs and IITs; and organizational learning and development interventions at company level.
TimesPro also works with India’s leading multinationals across industries to provide upskilling and reskilling solutions to increase employability and create a robust workforce.
TimesPro is a Higher EdTech initiative of the Times of India Group.
About Indian Institute of Management Lucknow
The Indian Institute of Management (IIM) Lucknow is one of India’s foremost business schools, concerned with the generation and transmission of knowledge in the field of management. The institute provides world-class education in key management areas. The Institute’s carefully designed and impactful management development programs train business leaders, senior executives and practicing managers from various sectors of the economy in all disciplines of managerial education and thinking. IIM Lucknow has been ranked 6th by the National Institutional Ranking Framework (NIRF), Ministry of Human Resource Development, Govt. of India (2022), one of the business schools in India.
The Association of MBAs (AMBA) has granted accreditation to the Institute’s PGPM, IPMX and PGPWE programs. IIM Lucknow is one of the five B schools in India to have achieved the coveted dual accreditations of the Association to Advance Collegiate School of Business (AACSB) and the Association of MBAs (AMBA). Globally, only about 5% of institutes have obtained AACSB accreditation. IIM Lucknow is now ranked 79th globally in its first entry into the prestigious Financial Times (FT) 100 Global Business Schools list for its flagship PGP (MBA) program. The institute scored highly on student employability, career development and research.