Participant announced Tuesday the creation of its Impact Advisory Council, which will provide feedback and recommendations on the media company’s social impact strategy around campaigns and strengthen ties with people with shared goals.
The board consists of five impact and entertainment leaders, whose expertise in advancing social issues will help guide participants’ impact work throughout their two-year term. Its members include Ai-jen Poo, president of the National Domestic Workers Alliance and director of Caring Across Generations; DeVon Franklin, Franklin Entertainment president and CEO and AMPAS governor at large; Fatima Goss Graves, president of the National Women’s Law Center; executive producer Juan Devis and Mindy Lubber, president and CEO of sustainable nonprofit Ceres.
“The participant’s consistent mandate over 18 years is to create work that focuses on the fusion of art and activism – high-quality, groundbreaking, multi-layered content that enforces positive social change, which is as important now as ever,” David Linde , CEO of Participant, said in a statement. “We are excited to begin a new chapter with these incredible leaders who bring their unique experiences and perspectives to enhance our work and strengthen our ability to provide a bridge to participation for the public.”
Participant has long been committed to creating entertainment that combines art and activism, including recent projects Judas and the Black Messiah† To flee† Stagnant water and My name is Pauli Murray.
“Now more than ever, Hollywood needs to make a meaningful impact in the communities it depends on for its success,” Franklin said. “The participant’s dedication to content creation and social impact is unparalleled. As a producer, I am committed to elevating the human spirit through entertainment, so the opportunity to serve on the Participant Impact Council is truly an honor. †
Devis added: “Through their film, television and digital output, Participant has assembled an unparalleled body of work that questions the structures and assumptions we rely on, in pursuit of policy, programmatic and narrative change. It is therefore my privilege to work with them to find narrative opportunities and impact frameworks that can formulate a transformative vision, based on principles of equality and access, recognition and belonging.”
“The entrant’s mission and the award-winning films have helped to bring much-needed awareness of these major environmental and social challenges and led to real action. I look forward to working with them as they write this next chapter and work together towards a more just and sustainable future,” said Lubber, while Poo commented on the value of changing the perception of domestic workers.
“Through the Impact Advisory Council, we can change the way representation is centered in participant content and take a people-centered approach to telling the essential work that domestic workers do,” she said. “Every day, domestic workers and caregivers provide essential services and life-saving care to communities across the country. Their on-screen display should always focus on their experiences in an accurate and meaningful way.”
“The work to advance justice in our communities is fueled by our laws and policies being in constant dialogue with our culture,” continued Graves. “And for our culture to work for all of us, the stories that permeate our society and shape how we understand the human condition must be truly representative of each of us — especially women and girls. The participant’s inclusive filmmaking and social impact strategy are now so needed to change the way we do this critical work, and I’m proud to be a part of this important group.”