Oppo leads India-made smartphone shipments in Q2 2022: counterpoint

According to Counterpoint’s latest survey, the number of smartphone shipments made in India grew 16 percent year-on-year to more than 44 million units in the second quarter of 2022. Oppo led the Made in India smartphone shipments with a 24 percent share. Oppo’s lead was closely followed by Samsung. The domestic Lava brand led the Made in India feature phone segment with a 21 percent share. The wearables segment was led by TWS with a 16 percent contribution, followed by neckbands and smartwatches.

According to a recent Counterpoint survey, shipments of Made in India smartphones grew 16 percent year-on-year in the second quarter of 2022 to more than 44 million units. The reason for this was argued that the companies are pushing for higher output to meet the criteria of the Production Linked Incentive (PLI) schemes.

Shipments of Made in India smartphones rose 7 percent year-on-year (YoY) in the first quarter of 2022.

Prachir Singh, counterpoint research analyst Prachir Singh, said of the local manufacturing ecosystem in India: “Made in India smartphone shipments grew compared to last year. During the quarter, we witnessed increasing investment in the Indian manufacturing ecosystem, with new factories were set up and existing ones expanded.Oppo recently announced the Vihaan initiative, where it plans to invest $60 million over the next five years to strengthen its local supply chain.Samsung also increased its production with premium segment smartphones, especially the Galaxy S series. Going forward, the upcoming festive season will further boost Made in India shipments due to the expected increase in local demand.”

As mentioned, Oppo leads the Made in India smartphone shipments with a 24 percent share followed by Samsung. Indian tech brand Lava led the Made in India feature phone segment with a 21 percent share. The wearables segment was led by TWS with a 16 percent contribution, followed by neckbands and smartwatches.

India is expected to witness a rapidly growing ecosystem for electronics manufacturing and innovation.


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