Legends League Cricket Hits Record-breaking Viewership

The second edition of Legends League Cricket has registered more than 16 million unique viewers on the digital streaming platforms in India and its digital footprint has also reached 600 million fans around the world. According to the latest TV ratings from the Broadcast Audience Research Council (BARC), the opening game of the season between India Maharajas and World Giants, played at Eden Gardens, featuring the world’s best players, has achieved higher ratings than any other current cricket competition. also. in the country. It is also five times the ratings of the entire final season of the SKY247.net Legends League Cricket.

“It is amazing to see such large numbers. We all know that Star Sports is the premium channel and the largest sports platform, it has helped us create greater reach and we have the second highest viewership in India for any T20 league after IPL Indian Cricket we outperform any other current cricket event or league Fan reaction this season has been overwhelming and it reflects the increasing popularity of Legends League Cricket We look forward to the reviews of other matches and hope that it’s getting higher and higher,” said Raman Raheja, co-founder and CEO of Legends League Cricket.

Hosted in India for the first time, Legends League Cricket has been broadcast in the US, Australia and the Indian subcontinent. While Star Sports, Disney+Hotstar and Fancode are official broadcasting and streaming partners in India and the subcontinent, Willow TV and Kayo Sports, Fox Cricket are also the competition’s exclusive broadcasting and streaming partners in the US and Australia respectively.

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The ongoing season of Legends League Cricket has witnessed the participation of many cricket greats from around the world including Virender Sehwag, Gautam Gambhir, T-20 Boss Chris Gayle, Mitchell Johnson, Jacques Kallis and Muttiah Muralitharan.

(This story was not edited by NDTV staff and was generated automatically from a syndicated feed.)