Instagram’s Adam Mosseri responds to Kardashian comment – ​​News Kidda

Instagram head Adam Mosseri took the unusual step of responding directly to the growing dismay of celebrities, such as Kylie Jenner and Kim Kardashian, who have complained about new video-first features and have begun campaigning that the social media platform should ” stop trying to be “TikTok.”

Earlier this week, influencer and photographer Tati Bruening, who uses the Illumimati handle, posted the message “Remake Instagram Instagram” along with the words “Stop trying to be TikTok. I just want to see cute photos of my friends.” The post had nearly 2 million likes on Tuesday night and more importantly was reposted by the likes of Jenner and Kardashian, one of the users with the largest following on the app, with 360 million and 326 million followers respectively.

An accompanying petition from Bruening has already reached 180,000 signatures.

On Tuesday, Mosseri posted a video on Twitter to address the concerns and criticisms of Instagram’s shifting strategy. “We will continue to support photos. It’s part of our heritage,” Mosseri said, citing concerns that the social media platform was moving away from its roots. “That said, I have to be honest – I do believe that more and more of Instagram will become video over time. We’ll see this even if we don’t change anything.”

“We will also have to evolve because the world is changing rapidly and we will have to change with it,” Mosseri added.

In follow-up tweets, Mosseri addressed criticism that Instagram no longer prioritized “friend content” in people’s personal feeds. “One thing I hear a lot is people asking for more content from friends in Feed. I’d love to see more content for friends in the feed, but all the growth in friends’ photos and videos is in stories and DMs.”

He continued: “We will continue to show photos and videos of friends to the top of Feed when we can, but the best way to keep up with friends seems to be the other parts of Instagram.”

Mosseri’s swift move to allay the concerns of users like Jenner and Kardashian comes as the CEO tries to avoid the fate that Snap Inc. happened in 2018 when Jenner tweeted that she had stopped using Snapchat. Shares of Snap Inc fell 6.1 percent after Jenner’s tweet, erasing a whopping $1.3 billion of market value in a single day.

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