Warner Bros.’ high-profile drama don’t worry baby is heading for a solid $21 million domestic box office opening after grossing over $9.4 million Friday from 4,113 theaters, including $3.1 million in previews on Thursday and special Imax screenings on Monday.
Directed by Olivia Wilde, don’t worry baby was the most talked-about entry at the Venice Film Festival, as it faced a number of controversies, including rumors of bitterness between Wilde and lead actress Florence Pugh. On Friday, Pugh shared a heartfelt post on Instagram praising the cast and crew with photos, including one with Wilde.
don’t worry baby got a mediocre B-CinemaScore (Wilde’s last film, smart book, obtained a B+). The B could do word of mouth. Ditto for lukewarm reviews. Wilde’s sophomore directing efforts currently have a 35 percent rating from critics on Rotten Tomatoes, reducing the chances of winning awards and making it harder to attract older adults who are known for relying on reviews when making decisions. whether they want to take a trip to the cinema.
Tracking and Warner Bros. had forecast an opening weekend of $17 million. But based on pre-sale ticket sales, exhibitors thought the film would fall between $20 million and $24 million (some think even higher). The film cost a relatively modest $35 million to make, so it looks like it’s headed for break even.
Analysts believe the film’s greatest asset in terms of its box office performance is the legions of younger women devoted to Harry Styles, who stars opposite Pugh and Chris Pine in Wilde’s high-concept psychological thriller about a young couple living in an idyllic, cult-like community.
They seem to be right. Women made up a whopping 73 percent of the audience on Friday, while 67 percent of ticket buyers were between the ages of 18 and 34.
Hollywood insiders aren’t convinced that the general movie audience cares about the offscreen drama. In any case, the publicity increases awareness.
don’t worry baby goes by the second weekend of The woman king and the reissue of Avatarthe highest-grossing film of all time.
From Sony and eOne, Wife king should come in second with $10 million to $10.8 million, a good position. The film grossed $3 million in 3,765 theaters on Friday.
The Avatar Rerelease is expected to earn $9 million or more for the weekend after earning $3.3 million Friday from 1,860 theaters. Abroad, it started with a solid $11 million. To this day, the film is the highest-grossing film of all time with ticket sales exceeding $2.84 billion.
Director James Cameron and his production partner Jon Landau are busy preparing for the sequel’s release in December Avatar: The way of the water. Bringing the original film back to theaters is just one part of an extensive marketing campaign being orchestrated by Disney and 20th Century Studios.
Sept 24, 8:15 a.m. Updated with additional details on Friday ticket sales and total weekend forecasts.
23 Sept. 6:40 PM Updated with a link to Pugh’s Instagram post promoting the film.