Cuttack hosts Legends League Cricket final© Legends League Cricket
Barabati Stadium in Cuttack on Friday was announced as the venue for the Legends League Cricket (LLC) final on October 5, even as legendary cricketers described the League as a “serious” endeavor where the superstars, many of whom are just as efficient as they were in their prime, don’t give in an inch without a fight. While former Indian batsman Mohammed Kaif covered a lot of ground at the perimeter fence before taking a dive and making fans nostalgic for his brilliant fielding skills, swashbuckler Yusuf Pathan played like he never retired.
Stars like Kevin O’Brien and Ashley Nurse have also lived through sparkling ages.
All of this has led to a huge fan response, said Raman Raheja, the co-founder and CEO of Legends League Cricket.
“We’ve had great responses from both the stadium audience and the ratings. We’ve got the ratings for the first game. We’ve outdone ourselves… It’s five times higher than last season in terms of ratings. held the position of the second most watched T20 competition in India after the IPL and our digital footprint has surpassed 600 million,” he said.
The current season has registered more than 16 million unique viewers on the digital streaming platforms in India and the digital footprints have also reached 600 million fans around the world.
According to the latest TV ratings from the Broadcast Audience Research Council (BARC), the opening game of the season between India Maharajas and World Giants, played at Eden Gardens with the world’s best players taking part, has received higher ratings than any other cricket tournament in progress . competition in the country.
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