Cross-industry and cross-cultural learning will elevate the local market

Businesses have changed over the past two years due to the impact of Covid 19 and this has changed management education and the purpose of learners. Singapore Institute of Management (SIM), which enrolls as many as 800 Indian students, also focuses on the evolution of learning by adapting the curriculum. SIM card focuses more on introducing a management education model aimed at creating societal impact.
Gerard Lum, director, Brand, Marketing and Communications, SIM, who was in India for the institute’s rebranding, highlighted the new approach to management education. “The education model is now based on the contribution we make to society. The social impact of individuals and companies has increased as we expand into the corporate space,” says Lum.
Indians make up 11% of international students at SIM and are in the top four categories. Students from China make up the largest international student community here.
“The number of students dropped during the pandemic due to the travel restrictions. We aim to increase enrollment of Indian students by 16-25% in the coming academic sessions,” said Lum, emphasizing that affordability is the main driver for students to study abroad.
“But more than that, it’s the mentality that counts. Students should be ready to learn something new and return with a new way of working. Now that India has 20% of the future workforce, that becomes super important,” he adds.
It is important for students studying abroad to understand what the future of work and the future of education will be based on. “Our focus is on providing enterprise solutions with an integrated training program. In many companies, personnel are trained at different levels, which leads to implementation difficulties. So everyone should receive training based on company strategies, results and performance,” says Lum.
The pandemic has changed business models in most places, which is also attractive for business and management education. “Long before the pandemic, the industry said that pre-education might not be the way to go. In most countries, the students were not yet ready for the industry. During the pandemic, we realized that the students and the industries need to be brought much closer together for results-oriented learning,” said Lum, highlighting the institute’s partnership with as many as 1,500 companies to train the students to be skills-oriented. “The biggest shift is that we’re looking beyond academic skills and making students industry-focused,” Lum adds.
WEF has emphasized that 50% of the workforce needs to be retrained and acquire new skills as a result of changing technology and increasing automation. “The fear of losing jobs is part of the process, although there will always be jobs. The manager’s role only remains relevant if they equip themselves with new skills and knowledge,” adds Lum, a strong proponent of cross-industrial and intercultural learning. “When we travel abroad, we get new ideas. This helps in better handling the local business problems. Managers need to localize their thought process to provide a better solution,” he says.
SIM is currently cooperating with several Indian institutes for student exchange programs and other joint projects. “When we look for collaboration with institutes, we see the cultural similarities. We would like to collaborate with institutes where the focused end goal of the learners is a better result.”

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