Amazon launches content plates in Thailand, Indonesia and the Philippines – News Kidda

Amazon launched localized versions of its Prime Video service on Monday in key Southeast Asian markets: Indonesia, Thailand and the Philippines. The tech giant increased its subscriber push in the three markets by simultaneously unveiling slates of localized originals for each territory, as well as discounted Amazon Prime membership introductory offers.

Amazon Prime Video launched in Southeast Asia in 2016, but the versions of the service available in the region have never had the local language interfaces, subtitles, and original content offerings common in more developed markets.

That changes on Monday in Southeast Asia’s three largest markets, where Amazon Prime is relaunching with seven-day free trials, followed by special discounts that last until the end of the year: 59,000 Indonesian rupiah ($3.98). 149 Thai baht ($4.10) and 149 Philippine pesos ($2.69).

Amazon said its first Southeast Asian shows will be localized versions of its situational comedy improv format, Comedy Island, one for each country. The shows, which follow local celebrities and comedians after being stranded on a tropical island and forced to take part in unique challenges, are expected to be ready for launch in 2023.

Amazon’s other upcoming Southeast Asian originals include two Indonesian films: Invest at Thorn Highdirected by Anwar (Satan’s slaves) and produced by Come & See Pictures, and 4 seasons in Javaproduced by Four Color Films and written by Andini (Before, now and then). Thai ongoing projects include: Three idiots and a ghost, a film based on the novel by Sal Kim and published by Wattpad in association with Jungka Bangkok as producer; scripted series metal box by writer/director Banjong Pisanthanakun (Pee Mak), like How to fake it in Bangkokfrom Halo Productions with the executive production of Ananda Everingham.

The originals are complemented by licensed local content, Korean series, and some Japanese anime.

Indonesian titles coming to the service include: Perfect Strangersa local version of the Italian hit, which will be released on October 17; Asia Mandirected by Atta Halilintar (November 14) and horror film Kuntilanak 3directed by Rizal Mantovani and starring Julie Estelle (October 10).

Content from Thailand contains pandemic thriller the 100 (December 12), coming-of-age thriller The higher rankstarring Krit Jeerapattanuwong (November 14) and action drama My real friends: the beginningstarring Ryu Vachirawich and Nak Charlie Trairat, which begins streaming Monday (August 1).

The Philippine offer is comedy drama big night, starring Christian Bables and directed by Jun Lana, also launching on Monday; romance How about mr. to keep heartlessstarring Sue Ramirez (Aug. 15), and surreal drama Is the weather goodstarring Daniel Padilla (October 10).

Imported content filling the localized launch lists includes the Korean romantic movie nothing serious and the blockbuster Japanese anime demon slayer, that go live on Monday. Ron Howard’s Thai cave rescue movie, Thirteen livesalso debuts on the service starting August 5.

“We are excited to increase our investment in Prime Video for customers in Southeast Asia, making it a truly localized experience – from local content purchased specifically for our customers, to a localized user experience and the first full local marketing campaign,” says Josh McIvor, Director of International Expansion, Prime Video.

Erika North, head of Asia-Pacific Originals, Prime Video, said: “Southeast Asia is a tapestry of cultures, languages ​​and histories, and there has truly never been a better time to be a content creator or a content consumer. in this part of the world. We are excited to present our first three local Amazon Originals, the hilarious world of Comedy Island to customers in Indonesia, Thailand, the Philippines and worldwide.”

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